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‘Rooted in Appalachia Roadshow’ comes to Johnson County Farmers Market last Saturday

On Saturday, June 25th, from 9 till noon, young and old alike visited the Johnson County Farmers Market and enjoyed activities that are part of the Rooted in Appalachia Roadshow. Created to build a vibrant local food culture by deepening the connections between local farmers, consumers, restaurants and retailers, Rooted in Appalachia Roadshows are traveling to 16 farmers markets across the region. For a complete list, visit: http://rootedinappalachia.com/request-information/. Rooted in Appalachia Roadshows are free and open to the public and feature cooking demonstrations, tastings, giveaways, music and more.
Rooted in Appalachia is a program of Appalachian Sustainable Development (ASD), a local non-profit. Lindsey Keen [email protected], ASD’s Farmers Market Promotion Coordinator, is on-site at each event and explains, “There are a number of ways people can support Rooted in Appalachia’s message – ‘Grown and Served Locally’. Folks can make a good faith effort to purchase locally grown foods year-round; they can grow their own food; ask “what’s local” when shopping; support local farmers and farmers markets; participate in efforts to promote local foods; and choose local beers and/or wines. Buying local is always smart. A dollar spent locally multiplies its value each time it’s spent in the local economy.”
Some benefits of Rooted in Appalachia:
1. Farmers benefit from a unified, local food marketing campaign that encourages consumers to make a personal connection with their food and the farmers that grew it.
2. Consumers benefit because they will have increased access to healthy, local food. They will know where local foods are available, how to cook fresh, delicious products and where they can connect with others that are interested in supporting local foods (tastings, cooking demos, workshops, restaurant events, road shows, etc).
3. Restaurants and retailers also benefit from a unified marketing campaign and the opportunity to connect with farmers that can grow fresh and delicious local foods for them.
To learn more about Rooted in Appalachia, email: [email protected] or visit: www.rootedinappalachia.com or facebook.
Appalachian Sustainable Development is dedicated to its mission to grow food, communities and opportunities to build a thriving Appalachia. For 21 years, ASD has served: Buchanan, Dickenson, Lee, Russell, Scott, Smyth, Tazewell, Washington, and Wise counties in southwest Virginia and Greene, Hamblen, Hancock, Hawkins, Johnson, Sullivan, and Washington counties in northeast Tennessee. For more information about ASD, go to: www.asdevelop.org, facebook or twitter.