Every year at this time, The Tomahawk publishes what is referred to as the “Progress” edition. Preparation for this large issue begins in January with editorial and advertising meetings as the staff bounces ideas off one another in an attempt to create a new and better product each time.
This year it was not necessary to look beyond the newspaper’s own walls for a sign of progress in the local business community. The Tomahawk’s website, www.thetomahawk.com, has been given a new and more efficient design to make its content more easily accessible to on-line readers.
“We have given our website a whole new look,” said Tomahawk publisher, Bill Thomas. “The new design puts all our Johnson County news, sports and advertising at the user’s fingertips. I feel that we have taken a huge step forward by offering a clean and concise Internet experience.”
The newspaper has received many positive comments concerning the ease of navigation on the site. One out-of-state subscriber that also accesses the online content was quite complimentary in her email.
“Hi, I live in Conover, NC and have folks that live in your beautiful county. I keep up with local happenings via your newspaper. I have enjoyed it very much for years, but this evening when I checked in, I was surprised to see your new format. Just wanted to say I really like it. Very nice and professional. Keep up the good work. Reading your paper takes me home.”
“After being somewhat limited in the use of pictures on our previous website, it is a welcome change to add as much photo content as we wish,” said Angie Gambill, editor. “In many instances, but especially sports, we have more great shots than space allows on the printed page and our website, too, was rather restrictive. Now those constraints are removed. Without a doubt, we are offering our readers more now than at any time in the past.”
Another feature that is proving useful is the expansion of the classified advertising available on www.thetomahawk.com. In addition to the line ads appearing in the printed Tomahawk, ads from sister newspapers in the area are also available on the site.
“We are finding this to be a great benefit to our classified advertisers because they get more bang for their buck,” said classified manager, Paula Walter. “Also, our shoppers like it because they have a broader merchandise and service base at their disposal. It’s a win-win situation from both sides.”
“There is no better combination for advertising than The Tomahawk print product and www.thetomahawk.com,” said advertising representative Cindy Zuercher. “Our rates are so reasonable that even the smallest of businesses can afford to put their name before thousands of potential customers. It is a good feeling to know our product is a valuable sales vehicle to our clients.”
The Tomahawk invites you to visit www.thetomahawk.com and experience for yourself all the new website has to offer.