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Mountain City Food Food Lion celebrates regrand opening with customer contests

By Veronica Burniston
A large billboard on Hwy. 421 in Mountain City flashes a new slogan for a local grocery store that has served the area for several years: “Take a Fresh Look at Food Lion.”
Over the last three years, the Mountain City Food Lion has taken customer service to a higher level. By developing a new strategy that is completely customer-oriented, listening to and focusing on the desires and needs of its patrons, Food Lion has worked to fulfill the “universal needs” of Johnson County. After hearing customer feedback, Food Lion has focused on impacting three major areas that concerned shoppers: price, quality, and simplicity.
Food Lion recently began remodeling its facilities: revamping the produce and deli departments, purchasing brand new dairy cases, removing any clutter in the aisles to create a sense of more space, expanding its variety in products, pushing for a “unique focus on freshness and quality,” and providing a new MVP (Food Lion’s customer discount program) coupon kiosk in the front of the store, where customers can scan their MVP cards and receive printed coupons.
“We’ve invested a lot of time into cleaning the store up,” Brian Whitehead, the Food Lion manager in Mountain City, comments. “[Customers] have given us a ton of good comments. They say that the store looks bigger.”
To celebrate its upcoming “Re-grand Opening” and ribbon-cutting ceremony on Wednesday, February 5, at 8 a.m., Food Lion has sponsored several shopping sprees and a grocery sweepstakes for the public. Taking place on January 18 and 29, Food Lion hosted two Live WXBQ and WTFM radio remote shopping sprees. These shopping sprees consisted of a drawing, where the selected customer was given 90 seconds to fill her shopping cart with desired products and race back to the counter to ring up the free items. Samantha Norman was the winner of one of these shopping sprees and Wesley Rains from Trade won the other.
As for the free grocery sweepstakes, any customer who visited Food Lion and used his or her MVP card between January 8 and February 4 will be automatically entered into a drawing to win one of 400 Food Lion $500 gift cards. This contest extends through 72 Food Lion locations.
In addition to all of these activities, the local Food Lion will also be hosting a “Share Your Experience” essay contest. In this essay contest, shoppers are encouraged to compose a brief essay describing their “best [or most memorable] experience” at the new, remodeled Food Lion. In the end, four essays will be selected, and the winners will each receive a $500 gift card. This specific contest will only take place at the Mountain City Food Lion from February 5 – 25. More details about this contest and how to enter will be revealed soon.
As Food Lion’s “Re-grand Opening” quickly approaches, Whitehead encourages customers, the regulars and less frequent visitors, to sign up for an MVP card. Signing up for a card is completely free and opens the door to extended savings throughout the entire year.
“Signing up for an MVP card is important,” Whitehead says. “[It] allows them to be a part of our many discounts and promotions.” In the near future, he hopes to see more customers benefit from the MVP savings. “Come and see our new store,” he encourages the people of Johnson County, “come and see the things we’re doing.”
For more information about the benefits of signing up for an MVP card, visit the local Food Lion at the corner of Hwys. 421 and 167 in Mountain City.