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MADD seeks support

Organization needs help to keep state license plate in circulation.

By Tamas Mondovics

“The statistics are horrifying. The danger is real – and it can wreak life-changing devastation anytime, anywhere, in the blink of an eye. The destruction ripples out, impacting two out of three people in their life time,” the much respected website ‘Mothers Against Drunk Driving’ or MADD states on its home page.

And, it is for a good reason, as drunk driving continues to be the No.1 cause of death on America’s roadways.
In 1980, it was a small, unassuming kitchen table where one mom started a movement that would significantly change the course of history in the United States.

Since then, the table has grown, but MADD remains just as grassroots as at its humble beginning. The difference is that today the movement continues to be powered by hundreds of thousands of passionate advocates and supporters, while it remains focused on one number – zero. Zero deaths. Zero injuries. Zero families impacted by impaired driving.

To promote its transparency, MADD is seeking support to keep its specialty license plate in circulation. As reported, in 2016, MADD Tennessee lost its plates after drivers failed to purchase the required minimum number to keep the plates in circulation Senator Paul Bailey has granted MADD Tennessee another chance. If MADD can pre-sell 1,000 plates before June 30, 2019, the design will be back in circulation. Officials agree that the initiative is a daunting challenge, but said that more is at stake than just a decorative license plate.

“Our plates serve as rolling billboards to bring awareness to the issue drunk and/or drugged driving–and what better place to have a message regarding highway safety?” said Norris Skelley, MADD Tennessee State Board member.

Skelley emphasized that not only do these license plates raise awareness, but the proceeds MADD receives from each plate helps fund its Victim Services Program, which provides help to those that have been affected by impaired driving at no cost to the victims and their families.

“It is a critical source of funding that was lost when the plates were discontinued,” she said. “Our plates are used to raised awareness about drunk/drugged driving, raise necessary funding for victim services and to honor victims of impaired driving crashes.”

Specialty plates cost an extra $35.00 each year in Tennessee.  Anyone interested in pre-ordering a MADD plate should visit and sign up. When the minimum of 1,000 pre-orders has been reached, then the $35.00 per plate will be due.

For more information regarding MADD Tennessee specialty license plates, contact Norris Skelley at [email protected] or 931-261-4168