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Local Realtors using 'Quick Response' coding

They are literally popping up everywhere. They look like square jigsaw puzzles, sometimes in color but most often in black-and-white. You know – those square “bar-codey” things you see popping up now on business cards, signs and other printed materials. They are called quick response codes, or QR, and they are taking the business world by storm.
“More and more real estate companies are starting to put QR codes on flyers, advertisements, and even signage,” explained Ann Cornett affiliate broker with Ace Realty, one of the first local realtors to use the codes. “In many cities, an interested buyer can stop in front of a home listed for sale, take a photo of the QR code on the sign, and receive information on pricing, square footage, features, photos, and more.”
Real estate professionals love these codes as they can offer a direct link to the seller's website or phone number, making it easy to schedule an open house or a showing or to ask more questions about the property.
It is a rather simple concept. A potential customer notices a QR code and scans it with a web-enabled phone. The phone must have a camera and capable of running applications, which must be downloaded prior to utilizing QR information.
“This has become very useful in the real estate industry, because it summarizes all the important information into a simple code,” said Bridgette Harry of Century 21 Southern Realty in Sanford, North Carolina. “There is no need to write every little detail to get the message across. Instead, simply display the QR code, and with a camera phone, this code can be translated into flyers, websites, brochures, profiles of agents, etc.” The uses are almost unlimited, and so are the benefits.
While everyone is aware of the importance of standard bar codes on all sorts of consumer products, this new technology, which includes an information matrix that carries meaningful information both horizontally and vertically, allows more data storage and more character kinds and takes up a smaller space.
In other places, they are already being used in scavenger hunts, on belt buckles, and even as tattoos. With mobile use rapidly growing, keeping up with new technologies will become increasingly important so if you happen to notice a black and white square in the corner of an ad, you might want to get out your phone and see what all the fuss is about.