By: Bonnie Davis Guy
Brian Whitehead, manager of Mountain City Food Lion, was chosen as the 2014 Regional Manager of the Year for the Food Lion Corporation. His region includes some 23 stores in TN, VA, and KY. Food Lion is based in Salisbury, NC and has more than 1,100 stores in 10 states. They employ 63,000 associates and serve some 10 million customers weekly. The Mountain City Food Lion under Whiteheads management has seen a tremendous sales and profit growth in 2014. He attributes this success to his high performing sales associates and strong department management team, in addition to a celebrated remodel and grand re-opening of the Mountain City store.
The store remodel not only included changing the layout to a more open and accessible plan, but also a remodel of the employees customer philosophy. Whitehead has challenged his associates and managers to embrace four specific behaviors that will assist shoppers and make their experience a better one. First, each employee should know what to do in all situations or immediately ask for management help. No guess work. Secondly, make the shopping experience easy for the customer. Third, always do your part. Whether it is helping a fellow employee or customer, always pitch in. Finally, simply care and show it. Keeping the store well organized and meticulously clean is also a top priority. Food Lion as a whole invested in reducing prices throughout the entire store and adding an MVP extended savings program which offers valued customer coupons and savings rewards. Weekly featured recipes with product sales and freebies from the recipe are also appearing in the weekly flyers.
Whitehead and his Food Lion staff are also invested in the community. Food Lion partners on a daily basis with four local Feeding America Food Banks. Including First Christian, Little Milligan Baptist, St. Anthonys Catholic, and Hales Community Ministries.
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