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Johnson County celebrates Red Ribbon Week

October 24, 2018

Red ribbon week
Johnson County Mayor, Mike Taylor signs Red Ribbon Week proclamation in the presence of Prevention Coordinator, Denise Wood. Submitted photo.

By Denise Woods
ACTION Coalition

Drug Enforcement Administration Agent Enrique (Kiki) Camarena was kidnapped by five armed men believed to be part of drug cartel in Mexico. Kiki was on the trail of one of the country’s biggest marijuana and cocaine traffickers. In 1985, he was extremely close to unlocking a multi-billion dollar drug pipeline when he was kidnapped. His body was later found. Recognition of Red Ribbon Week began when Kiki’s family wanted to bring awareness to drug prevention and to honor Kiki’s memory through forming Red Ribbon Week. Today RRW is nationally recognized as a drug prevention week which will be recognized in Johnson County during the week of October 27-31.

Each year the A.C.T.I.O.N. Coalition partners with Coordinated School Health as well as other sectors of the community to bring awareness of drug prevention. Elementary schools will be having dress up themes during this week and businesses in our community is encouraged to participate with them. Monday October 22nd is Wear Red Day (Kick Off Day), Tuesday October 23rd is Wear mixed and matched clothes Day (Don’t get MIXED up on Drugs!, Wednesday October 24th is Wear crazy socks! (Sock It To Drugs!), Thursday October 25th Wear Team Shirt or Jersey Day (Team Up Against Drugs!, and Friday October 26th is Wear blue jeans and school colors Day (I Am A “JEAN”us!) Intercom announcements will be read each day in the elementary schools. All schools including preschools in Johnson County will be receiving Red Ribbon Week Promotional items for each student in Johnson County School System purchased through the ACTION Coalition Drug Free Communities Grant. Lunch-N-Learn and health fair events will happen in the middle and high school during this week as well.

Mayor Mike Taylor signed a proclamation declaring the week of October 23-31st as Red Ribbon Week in Johnson County. Check out our “PicassCrow” Scarecrow on Main who is “Painting a Drug Free Future”. Through the partnership with the JCHS Art Class we were able to participate in this fun community event. While checking out the Scarecrows stop by the window of Quality Furniture who partnered with A.C.T.I.O.N to host a store front window visual will be displayed throughout the month of October. This is called “Hidden in Plain Sight” This visual educates parents, grandparents and our community on concealing drug paraphernalia. This visual is not intended to cause parents or grandparents to suspect their teenager, but to bring awareness of the dangers. Trunk-O-Treat is a great avenue to educate and promote Red Ribbon Week with youth and adults as well as the dangers of drugs looking like candy. Look for us as Teenage Mutant Ninja Turtles at First Christian Church on the last day of Red Ribbon Week. Thank you to all partners of Johnson County for participating in RRW 2018.

For more information on Red Ribbon Week and drug prevention please contact the A.C.T.I.O.N Coalition @ 423-727-0780. Visit our Facebook page @ACTIONcoalitionTN or our website at