118 S. Church St., Mountain City, Tennessee 37683
(423) 727-6121 phone; (423) 727-4833 fax
The Tomahawk is distributed throughout upper East Tennessee, Western North Carolina and Southwest Virginia. We print 5,700 copies weekly on
Wednesdays.
SUBSCRIPTION RATES
1 year subscription (in Johnson County) $28.00
1 year subscription (outside Johnson County) $38.00
(Subtract $4 for senior citizens for one year subscription)
DISPLAY RATES
Open Rate: $6.10 per column inch
Contract Rate: $5.75 per column inch
Business Page Ads (3 Month Contract)
1x2 - $9.00 2x2 - $17.00 2x3 - $24.00
2x4 - $34.00 2x5 - $42.00
National Rate: $8.80 per column inch
Color Fee
Black with one color: $100
Black with two colors: $200
Black with three colors or process color: $250
Placement Fee: 25% cost of ad, when space available
INSERTS
16 page tabloid or 8 page broadsheet $310.00
20 page tabloid or 10 page broadsheet $345.00
24 page tabloid or 12 page broadsheet $400.00
28 page tabloid or 14 page broadsheet $450.00
32 page tabloid or 16 page broadsheet $500.00
Reservations for pre-printed advertising inserts must be made with our
advertising department at least five days in advance and delivery arranged
to the loading dock of the Elizabethton Newspaper, Inc., 300 Sycamore
Street, Elizabethton, TN 37643 no later than three days in advance.
Receiving hours are Monday and Friday 8 AM to 5 PM; Tuesday, Wednesday and
Thursday 8 AM to 7 PM. Inserts must be half-fold and on skids or in boxes.
Any insert with three different folds will be charged an extra $50.
CLASSIFIED RATES
Classified Displays: $6.10 per column inch
Service Directory
(minimum 3-month run with minimal copy changes):
$2.75 per column inch
Line Ads: $5.00 for 20 words or less; 27¢ each additional word
Public Notices: $6.10 per column inch
Thank You’s: $7.00
In Memories (no picture): $13.00
In Memories (with 1 column picture: $18.00
Cards of Thanks (no picture): $7.00
Cards of Thanks (with 1 column picture): $13.00
ANNOUNCEMENTS
Births (within 30 days): $8.00
Birthdays (within 30 days, up to age 12): $8.00
Birthdays (within 30 days, over age 85): Free
Anniversaries (within 30 days, with 1 column picture): $8.00
Anniversaries (within 30 days, with 2 column picture): $15.00
Anniversaries (50 years or more): Free
Weddings (within 30 days, with 2 column picture): $15.00
Engagements (with 2 column picture): $15.00
DEADLINES
Our deadline for display advertising, classified advertising and public
notices is 4:30 p.m. Monday. For advertisers requiring proofs, the deadline
is Friday noon. While we’ll try to assist you if you have any last minute
additions, deletions, or changes, we cannot guarantee changes requested
after the deadline.
NEWS PAGE MECHANICALS
1 column width 1 7/8 inches
2 column width 3 3/4 inches
3 column width 5 5/8 inches
4 column width 7 5/8 inches
5 column width 9 1/2 inches
6 column width 11 1/2 inches
Full page length 21 inches
CLASSIFIED PAGE MECHANICALS
1 column width 1 3/8 inches
2 column width 2 3/4 inches
3 column width 4 1/4 inches
4 column width 5 3/4 inches
5 column width 7 1/8 inches
6 column width 8 5/8 inches
7 column width 10 inches
8 column width 11 1/2 inches
Full page length 21 inches
ADVERTISING POLICIES
• The Tomahawk reserves the right to edit or reject any advertising.
• A 25% setup fee will be charged for ads which are canceled before our
published deadline. Charges for cancellation after our deadline has passed
are 50% of the cost of the ad or $25, whichever is greater. No cancellation
will be accepted after 12 p.m. Tuesday prior to publication on Wednesday of
that same week
• While we’ll try our best, we can’t guarantee special placement for an ad.
If placement is very important, though, see the Rate section for guaranteed
page placement fees.
• The Tomahawk should be notified of any errors in an advertisement before
the next edition deadline. If the mistake is ours, we will publish a
correction equivalent to the size of the error. Advance payment made for
advertising which is inadvertently left out will be refunded. The
newspaper’s liability is limited to the refund of unused advertising
dollars.
• Requests for tearsheets should be made at the time the ad is placed.
Requests received more than 30 days after publication will be honored with
affidavits of publication in lieu of tearsheets.
PAYMENT POLICIES
• Prepayment is required on political ads, personal ads, classified ads and
going out of business advertising.
• New accounts must be paid in advance until credit is established.
• Payment is due 10 days following the invoice billing date. Credit will not
be extended to accounts more than 60 days overdue. In the event an account
must be turned over to an attorney or collection agency, the advertiser
agrees to pay all collection costs, including reasonable attorney fees and
court costs.
FOR ASSISTANCE
Display Advertising and Pre-printed Inserts
Call Rita Cornett (Extension 19)
Classified Line Ads, Display Ads and Legal Notices
Call Angie Gambill (Extension 23)
Display or Classified Billing
Call Mabel Hodge (Extension 12)
SPECIAL ISSUES
We offer special issues throughout the year. Specific dates on special
issues are available at the first of each calendar year. Mark your calendar
to contact us for any special advertising needs. Special issues normally
include, but are not limited to, the following each year: A Look Ahead in
January; Valentines issue in February; Progress Report in March; Graduation
special section in May; Trade Days in June; Football special section in
August; Mountain Heritage Days in September; Basketball special section in
November; Christmas Shopper in November; Holiday greetings in December; A
Look Back in December
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